E-Commerce Marketing Specialist (2084)

Irvine, CA, USA

Job Type

Full-Time; Direct-Hire

About the Role

Location: Irvine, CA Industry: Food Shift: Monday to Friday, 9:00am to 6:00pm Compensation: up to $74,000/YR~ + benefits


Job duties include:


  • Assist Marketing Manager in forming the short-term and long-term business strategy and driving executions relative to both e-commerce and websites

  • Liaise between Marketing Manager and outside agencies to facilitate website development and management

  • Keep the websites up-to-date with rich content, including product listing, pricing, image, video, and news article, as needed

  • Develop and execute online promotional plans as well as manage and optimize marketing programs (email marketing, marketing automation, and CRM) to continuously drive consumer engagement and increase e-commerce sales

  • Work with Consumer Research to engage with our existing customers and obtain critical insights from online surveys

  • Provide support in other marketing areas of exclusive new product development, paid digital advertising campaigns, Keyword Research, SEO, and website UX

  • Interpret transaction data in addition to web analytics to make recommendations and identify opportunities for growth and improvement

  • Communicate with the SCM department to distribute inventory to the third-party fulfillment center and manage the product inventory specific to e-commerce

  • Assist the third-party customer service to answer questions and solve issues outside of the scope of SOP

  • Organize product spec information and images on product updates and make new product/discontinuation announcements relevant to internal stakeholders, online, and retail partners

  • Manage product data platforms such as One World Sync to ensure up-to-date information is shared with online, retail and wholesale customers

  • Create marketing reports based on the company’s requests

  • Help prepare for involvement with community organizations and events

  • Seek continuous improvement, more efficient and less expensive ways and means in work processes

  • Perform special projects and other miscellaneous duties as assigned by Management

  • Maintain high ethical standards in the workplace

  • Report all irregular issues and problems to Management for solutions

Requirements

  • Must have at least 3 years of consumer prodect e-commerce marketing experience, preferably within the food industry

  • Thorough understanding of marketing elements (including traditional and digital marketing such as SEO/Social media etc.) and market research methods

  • Demonstrable experience in marketing data analytics and tools

  • Solid computer skills, including MS Office, marketing software (Adobe Creative Suite & CRM) and applications (Web analytics, Google Adwords etc.)

  • Knowledge of HTML, CSS and web development tools desired

  • Well-organized and detail oriented

  • Exceptional communication and writing skills

  • Commercial awareness partnered with a creative mind

  • BSc/BA in marketing, communications or equivalent