Marketing Manager – Medical Devices (2077)

Union City, CA, USA

Job Type

Full-Time; Direct-Hire

About the Role

Location: Bay Area (Relocation assistance provided!) Compensation: $180,0000/YR + benefits


Job duties include:


  • Develop marketing goals and strategy based on company’s business goals and strategy

  • Design and implements road-maps and plans to achieve the marketing goals

  • Develop and manages marketing budgets based on the marketing strategy

  • Supervise the Marketing team’s market, gap and competitive analysis activities and develops revenue generation and market penetration strategies: provide recommendations to the sales team based on the analyses

  • Develop pricing and incentive plans based on competitive and financial analyses and provide recommendations to the sales team

  • Develop sales forecasts based on sales and pipeline analyses to ensure optimum level of our inventory

  • Develop branding strategy for the US/America’s markets in collaboration with the Tokyo team and based on Mizuho Corporation’s overall branding strategy

  • Supervise and give direction on US and America’s brand management activities, including brochures, catalogues, graphic works and web design

  • Plan and manage national and international trade shows, conventions and laboratory events

  • Provide support to the sales team on local trade shows and events

  • Coordinate with the domestic and international sales teams, and provides support to the US and America’s customers to enhance sales and resolve product usage and other technical and non-technical issues

  • Show directions to the Marketing team members, supervises their activities and provide supports

  • Hire, develop, and evaluate Marketing team members

  • Oversee overall product development processes from understanding surgeon’s needs, proposals, feasibility studies, preparation of product specifications, approval from company, prototype design and risk management

  • Analyze and renew our pricelist and runs gross margin analysis

  • Participate in trade shows, symposiums, labs and other major events to strengthen and expand relationship with KOLs, generate leads and follow them up with the sales team

Requirements

  • Bachelor’s Degree in Marketing, Communications or related field, or equivalent experience

  • Minimum three years of experience in developing and implementing marketing or communications initiatives

  • Minimum 5 years of experience in project management

  • Must have experience in the medical/surgery device industry

  • Strong PC, MS Office, Adobe Acrobat, and Adobe Creative Suite skills

  • Strong written and verbal communication skills